In our wildest dreams we never knew that the popularity of our Cirino’s Bloody Mary Mix would have such a huge impact on our local schools but it has. You see, Campbell’s Tomato Juice is our beverage of choice to accompany our signature drink. The flavors blend perfectly together. Well, add the “Box Tops for Education’ coupon to the Tomato Juice label and you have an unexpected gift. We have proudly collected thousands and thousands of these “Box Tops” each year and donate them to our grammar school system. The recipients are thrilled as are we when we see their excitement. It’s a simple gesture on our part but the difference it makes is huge. Enjoy the story of how this little program began 20 years ago and how it has grown into something that provides our children with opportunity…
It all started in California in 1996.
General Mills wanted to create a program to help support education and benefit America’s schools – and so, Box Tops for Education™ was born. As part of the initial test program, Box Tops were only available on select Big G cereals, such as Cheerios™, Total™ and Lucky Charms™.
The program was such a huge success that it soon launched on other General Mills products and expanded across the nation. By 1998, more than 30,000 schools were clipping Box Tops and earning cash to buy the things they needed: books, computers, playground equipment and more.
Over the next four years, the Box Tops for Education™ program doubled to include brands such as Pillsbury™, Old El Paso™ and Green Giant™. By 2004, over 82,000 schools across the nation participated in Box Tops, earning more than $100 million.
In 2006, for the first time, non-food brands began to participate; now families could clip Box Tops from Ziploc®, Hefty®, Kleenex® and Scott® products, too. As the program expanded, school earnings increased. By 2010, schools across the nation had earned over $320 million.
Today, America’s schools have earned over $719 million, and you can find Box Tops on hundreds of products throughout the grocery store.